Samantha Long
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
This mission statement highlights our commitment to providing compassionate dental care for individuals struggling with anxiety and severe mental health conditions. We aim to foster a supportive, judgment-free environment where patients feel assured, understood, and empowered to seek dental and mental health support.
The program’s strengths lie in its unique integration of mental health support and dental care, partnership with CAPS, and the compassionate, patient-centered approach they provide. However, our weaknesses include limited awareness as a new program, need for specialized staff training, and a niche focus that could restrict their ability to meet demand. Opportunities could arise from growing mental health awareness, potential partnerships with other wellness programs on campus, and the increasing demand for integrated care. Yet, threats like competition from established health programs, social stigma around seeking mental health support, limited funding from the university, and healthcare regulations/polices pose challenges.