Samantha Long
Fall 2024
Evaluation
The evaluation portion cements the process as a fully comprehensive and circular marketing plan.
This phase could include a discussion on:
- Metrics
- Contingency
"By preparing for these potential challenges and remaining responsive to student needs, SafeSpace Smiles will guarantee ongoing success and relevance."
The SafeSpace Smiles program is dedicated to improving student well-being by providing innovative healthcare solutions. Therefore, a detailed evaluation will be conducted to ensure that our marketing plan remains effective and continues to adapt to the community’s evolving needs. Evaluating the success of this program involves defining clear metrics and preparing for contingencies to address unexpected challenges.
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Metrics play a crucial role in assessing the program’s effectiveness. For SafeSpace Smiles, we will track engagement through social media metrics, including likes, shares, and follower growth on platforms such as TikTok and Instagram. These platforms are central to our marketing strategy due to their popularity among college students. Additionally, we will monitor the number of online appointments scheduled through the program’s website using appointment tracking software. Surveys will also be conducted to gather feedback from students about their experiences with the program and their perceived accessibility and quality of services offered. Together, these metrics will provide a comprehensive view of the program’s outreach and impact. To further evaluate success, SafeSpace Smiles will analyze changes in campus-wide perceptions of mental health and dental care by evaluating pre- and post-program surveys that assess changes in stigma surrounding mental health support and awareness of the program’s services. Event-specific evaluations, such as attendance numbers and participant feedback from open house events and health panels, will also offer valuable insights into the program’s ability to engage students and reduce barriers to care.
Contingency planning is equally as important for ensuring the program’s resilience and adaptability. If engagement metrics fall short of our expectations, alternative promotional strategies such as collaborating with student organizations or offering additional incentives for participation would be implemented. We will then analyze the performance of individual posts to identify trends; adjustments could include posting at different times or refining content to better align with student interests. A flexible scheduling system will be maintained to accommodate fluctuating student availability and continuous monitoring of the competitive landscape will guide adjustments to our marketing efforts. For example, if another campus program begins offering similar services, we will differentiate ourselves by emphasizing our integrated approach to mental and oral health care. Additionally, establishing partnerships with other departments and leveraging testimonials from satisfied students will boost credibility and trust. By preparing for these potential challenges and remaining responsive to student needs, SafeSpace Smiles will guarantee ongoing success and relevance.
Ultimately, a thorough evaluation of the SafeSpace Smiles program’s metrics and proactive contingency planning will lay the groundwork for continuous improvement. This approach not only maximizes the program’s effectiveness, but it also fosters a supportive environment where students feel encouraged to prioritize their mental and oral health. Through strategic planning and evaluation, SafeSpace Smiles will continue to make a meaningful impact on the students at the IU Indianapolis campus.