Samantha Long
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
Content Creation
Hosting Costs
Animated Tutorials
Email Campaign
Workshop Costs/Event Promotion
Casual Meet-Up Costs
Public Relations Plan
Social Media Plan
$250.00
$100.00
$100.00
Videos and graphics for Wellness Wednesdays series
Weekly interactive Q&A sessions on Instagram
​Step-by-step video showing how to book appointments online
$150.00
$600.00
Email design, content, and distribution
Venue, guest speakers, refreshments, social media ads to promote event, and event staffing
$200.00
$250.00
$250.00
Venue, promotional materials, and event staff/support
Compensation for social media coordinator responsible for creating and posting content
Costs for open house event and panel discussion